Friday, 6 January 2017

Final Crit Feedback

Presentation boards as shown at final crit



Feedback


  • Things don't need to be repeated on blog and presentation boards. 
  • Summative statement is good. 
  • Blog my mockups and most recent practical work. 
  • Blog about what I am definitely going to make. 
  • Cut down the information on my boards. 
  • Make finals into a product catalogue format for presenting. 
  • Alter research board to concept and themes board. Include vintage trend research in this. 
I found this feedback really constructive and I feel like I know exactly what I need to be doing to get everything finished on time. I am pleased the idea of a book of products got a good response as it conveys my concept better that presentation boards would. I will still be producing presentation boards but about the concept and development of the project building up to this point.

Self Evaluation

What have I learned from this module?

1. A wholly socially responsible and selfless practice is just not achievable as an earning professional. It has made me think differently about how I tackle social issues in the future as it has made it clear to me that just mentioning what is happening in the world doesn't bring change.

2. It has made me think more about the effect the application of imagery can have on the overall concept of a project. I think I finally understand the true importance of context and how it can really impact on the message of my work. Choosing appropriate or inappropriate places to display work can really alter the impact it has on the audience. In effect, the contextualisation of my work is what actually answers the whole brief in this project, the images alone would only be touching the surface.

3. My view on image making has evolved more towards shape for this module. I always steer towards line, its just what I do and its how I translate what I see onto paper. This module has made me think about breaking down images into shapes and showing how forms can be made from flat shapes with no outlines at all. I think this is something I can see influencing my work in the future. I have already been thinking about the potential of taking these into screen print or even just improving on my painting. There is more to life than line!

4. I feel like I have learned from my mistakes in level 4 and 5 cop modules. I would always leave my practical work right to the last minute and it suffered because of this. I feel like I have finally learned my lesson and have really forced myself to keep my practical going while still essay writing. There may have been dry spells where the practical work was lacking but I do feel the two parts have worked well in parallel especially in the later stages of the project and this has led to a more cohesive project as a whole. 

5. Stressing only makes things worse. I am really surprised at how level headed I have been about this module. The idea of a dissertation was daunting enough, let alone with a practical project that needed to fit in with it. I think I am finally learning that stressing about work doesn't make the situation any better. Only doing the work makes things better. I think I am getting better at realistically evaluating what is important and what isn't. Looking back, my time management has probably helped with this, sticking to smaller deadlines within the module has meant I haven't been falling behind. 

What could I have improved about my approach to this module?

1. It's easy to say in hindsight that it would have been better if I had clarified the brief for my final practical project earlier. It would have allowed me more time to develop the visuals. However, maybe the conceptual development may have suffered and I am glad I spent the time getting this straight in my head. 

2. I think audience is something I struggled with. I knew the practical outcomes needed to fit the vintage trend but I didn't realise how wide the audience is that this appeals to. I stated young adults but realistically I think some of these products would be appropriate for a market slightly older than this too. 

3. My intention all along was to use digital mockups to show my designs in context. What I didn't take into account was the style of mockups that would be available to me online. I have tried my best to select ones which fit the overall style of the work and the vintage trend but some do look a little too polished in my opinion. I suppose this widens the scope of appeal but it also makes the presentation book a little less unified. The thing to improve here would be preparation and planning ahead, maybe taking some of my own photographs or learning some ways to alter the images to a greater extent to fit my theme. 

4. In hindsight, I feel like it may have been more appropriate for my brief to actually be for an existing brand. I know I have kind of created my own brand but I think using an existing one may have conveyed my idea better. It would have also given me a target audience and price range to work to which may have been more appropriate to the concept of a 'commercial brief' than deciding these myself. 

5. Looking back I wish I had been more experimental with media and not just stuck to working in my sketchbook. Lino printing experimentation came a little too late but I realised that there was so much more I could have done to drive the practical side of this project, especially in the realm of traditional printing. The essay always seems to take priority and I think this is because it is the part I find hardest so I know I need to spend more time on it. It's hard to find the perfect balance. 

What actions will I take in response to the peer review session?

1. I can now go ahead to complete my final product which is a catalogue for my product range. I still have time to get this printed in the print dungeon and I am planning on binding this by hand as single sheets so the book lies perfectly flat. 

2. Reflect on how this project has affected my view on illustration. It has provoked some real thought into the authenticity of a socially conscious practice and I think it would be good just to summarise how I feel this will affect my own practice. 

3. Edit my presentation boards as suggested in my feedback and get these printed A2 using the digital print drop off service. 

4. Make a few alterations to my summative statement. I got good feedback on it but there were a few notes to improve. I think I could make it a bit clearer and written a bit better. 

5. BLOG. I am almost up to date on my blog but so much has happened in this past week that it is not all up to date. I need to make sure my blogposts are especially evaluative at this late stage in the project because I need to start tying the whole thing together. 

Thursday, 5 January 2017

Initial Mockups


These are the mockups I have managed to complete in preparation for the crit. I have made them into a book format to get some feedback on the side of presenting them this way. It looks a bit like a catalogue but I would like to see what people's opinions are between this idea or just presentation boards. 

I am planning on making more mockups than this but I think the five I have completed here give an idea of the product range I am going for. 



Final Images

After my linocut printing session, I tried to mimic the process of mis-aligned prints using the lightbox and tracing over photos of different designs of telephones and cameras. After some experimentation, I had four of each object to select the best from. I then painted these selected designs using gouache, painting block shapes in three colours, making decisions about light and dark to show form and the separate components of the object. For the keys I used a simpler process as they are much less complex shapes. I did this by eye, making decisions about shape from looking at reference material found online. I then used the lightbox again to draw the outline with brushpen on a separate sheet of paper in case of any mistakes. I selected the line I thought worked best for the image and combined them on photoshop.

(All work mentioned here is evidenced in physical submission - selected developmental work.)

Final Images

I am really happy with these outcomes. I wish I had given myself enough time to do more than three objects but I think this is enough to get across my idea for the project. It could always be proposed that there would be other designs to fit into the same range. These outcomes achieve what I was aiming for, they show he confusion and distortion that relates to dementia but the images are still clearly recognisable and marketable. I have received really positive feedback from my peers in the studio and I suppose they fit into my target audience so thats a good sign! aI now need to look at altering the colour of these images, making patterns and applying them onto products. 


Individual Tutorial 6

Where am I at?
Chapter 2 and 3 are complete. 
Introduction, conclusion and chapter four all need to be finalised, although they are almost complete. 
I have a plan for finalising my practical work, just some confusion about how to present it. 
I have a few essay formatting questions.

Feedback from Tutorial
Complete introduction and conclusion. 
Chapter four is coming along well, avoiding the use of first person well. This needs completing - this is possible now I have got this far with my practical and have made some decisions about the issue/marketability conflict. 
Think about applying a ‘brand' to the final presentation of my practical work. 
Contextualisation of finals… a label? title? tagline? Look back to old sketchbook work which pairs values with brands. 
Think about the idea that the images are nice to look at out of their context. The socially responsible intentions are only made clear when an explanation is given. 
Make sure my blogging for my practical work is all up to date. 

Next Steps
Finish my dissertation by the end of the weekend and get it printed and bound on Monday. 
Concentrate on practical work and presentation after this. 
What questions to I want to be answered at the crit tomorrow? How can I get the most out of this session? I am going to spend this evening working on my practical work to get it to the point where I can ask for feedback on it in the crit tomorrow. THEN finish my dissertation. 

Wednesday, 4 January 2017

Linocut Printing



I cut all my lino pieces from reference photographs. Each piece itself if representative of the right shapes, the idea for this is that the misplacement of lino pieces will cause the confusion in the image. 

I had used gouache for a text print in a previous module and it had failed. However, I knew that for this brief I wasn't looking for a perfectly printed outcome so I gave it another go. (red and orange print) It does just look messy. I think the hard part with this project is finding the balance between a confused and mis-matched image and something that looks well crafted and considered. I don't want to compromise on the quality of my outcomes. Gouache is not going to work. 

I printed my linos in the print room with the proper inks and the results were much better. I was going into this thinking these could be used instead of my previous gouache paintings or maybe combined with them as a collaged element. I think this process has some merits, I like how the image is still recognisable as a camera even though lots of the components are missing and the remaining ones are places awkwardly. 

I feel like I have started with this process a little too late into the module. I would have loved to have carried on with this process and see how I could push it but its just not realistic at this late stage. 

What have I learned from this?
  • Not a good example of time management - why am I still experimenting at this point? I should be working towards the production of my final pieces. 
  • The process of printing these in stages has helped me figure out how to tackle placing each of my image elements. The shift and mis-matching of the pieces has created an effect I like and I think I can translate this into my gouache work. 
  • It has also made me consider the minimalism of some of these prints. There really aren't many elements present on the page yet the image still works - remember not to get caught up in little details! It works better without showing everything and it fits the concept too. 

Tuesday, 3 January 2017

Developing Process

Continued sketchbook development on previous key paintings...


I feel like I may have jumped to a quick decision when using the brush pen for the line work. I do like the way it works but I want to try out a few other options to check I am making the right decision. These are some gouache paintings I did, then photocopied to experiment with line on top of them. 




Ink and end of paintbrush - this makes the lines a lot thicker so continuous line would eventually look clumpy. I opted for minimal lines to show shape and suggest detail. It fits with the idea of things being fragmented and pieces missing. 


Pencil crayon and fineliner - the pencil looks too grainy and doesn't provide enough of a contrast against the block colours. The fineliner causes a similar problem due to how thin the line is. When the lines are gone over more than once they begin to look messy. These are both not working.


I like how my line work is improving the more I do this. I feel like I have a good control over the brush pen and the process shows confusion but not clumsiness. The brush pen is smooth yet still shows a tangle and confusion.

I asked some of my peers in the studio for their opinions and this final page (pink and green) was a clear winner. It was interesting that they didn't even know what the project was about but they sad these looked the 'nicest'. After I explained the concept to them they understood better and still agreed that this one worked best. This is what I want, my concept needs to be reflected in the drawing style but the images need to be appealing to consumers if the aim is to make people buy them. 

Monday, 2 January 2017

Subject Matter Research and Decisions

Over Christmas I gave some consideration to the subject matter I am going to use. I visited some shops in Leeds and back home in Loughborough. I also used old reference photos for past projects for inspiration. 
  • Blue Rinse, Leeds. 
  • Retro Boutique, Leeds. 
  • Swiss Cottage, Leeds (photographs I already had). 
  • Winged Ape, Loughborough. 
  • Loros, Loughborough. 
  • Loft, Loughborough. 
Potential subject matter...
luggage tags, keys, crockery, watches, clocks, cameras, fountain pens, ornaments, souvenirs, typewriters, picture frames, telephones, jewellery, glasses, tickets, shoes, corks, buttons, records, books, chairs, hats, suitcases, sports equipment, shirts, televisions, toys...

The ones highlighted in bold are the ones I think have potential. 

Subject matter decisions:
Cameras - I have been using cameras to experiment in my sketchbook. I like that they resemble the idea of capturing a memory, it relates to dementia well. 
Telephones - This resembles communication. People suffering with dementia struggle to communicate with other people and the world around them, not only because of confusion but also because of speech difficulties in sever cases. The telephone also connects to the technological advancements of the 50s, the style of the phones I will draw will reflect this era. 
Keys - I think keys represent the home and places that are familiar to you. They represent responsibility and independence which are both things that are lost by someone with dementia. Keys are also things that people lose al the time so they connect to the idea of memory loss and general confusion. 

If I have time I would like to add more objects to this list but at the moment, these three are the focus. 

Synthesis with essay...
When making decisions about subject matter I found torn between objects that conceptually/metaphorically represent something relating to the issue of dementia (cameras resembling memories for example) and objects that would just 'look good'. These final decisions I am making about the last stages of my project are the ones that are causing the most conflict for me in relation to the brief. Do I go with images that most strongly reflect the issue or do I choose the ones that are most marketable? At the moment I feel like I am finding a middle ground but some of the conceptual links to the issue are rather tenuous. Maybe marketability is taking priority and I'm just trying to convince myself that its not.