Pictures at work / Illustration in action / Emotional experience in image
What is illustration?
- ‘illumination’ shining light on something and making it clear
- It is not illustration unless it has a function and meaning/message
Aesthetics can communicate as well as content (the aesthetic of the media and the way it has been applied) For example, Jillian Tamaki has used her media very sensitively, emphasising the fragility of these creatures as she tackles the issue of trafficking animals for a piece in the National Geographic magazine.
A bolder approach to image making has been used for these signs by Lance Wyman for the US National Zoo Washington, they are direct and to the point.
'Strategic image making, used within the context of visual communication to convey meaning or concept.’
Illustration is a result of the overlap of context, image and concept.
Illustration communicates with a specific tone of voice.
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| Malika Favre for Vogue Japan |
Elegant, glamorous, sexy, sleek - things that readers of Vogue aspire to be like.
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| Mouk by Marc Boutevant |
Charming, playful and colourful appealing to children and imaginative minds.
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| Michael Gillette for Penguin Books / James Bond |
Nostalgic and contemporary, they echo imagery from the 60s and 70s - the time period where the James Bond movies were begin released.
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| Drew Millward for Gallows |
Intense, insane, busy, energetic and anarchic - fitting in with the genre of the band.
Illustration can communicate an explicit message whilst also conveying subtle and abstract ideas through visual aesthetic and functional visual symbols.
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| Illustration is a job |
BUT… don’t wait to be hired or commissioned, collaborate with others, start projects and produce your own work. Illustration has never been so exciting.
Illustration can communicate an idea or notion like no other medium…
Functional
Message
Emotional impact
John O’Reilly QUOTE
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| John O'Reilly - Varoom, Autumn 2014 |
Illustrators are the people filling in the gaps, they are producing something that never previously existed. They create.
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