Map of Understanding and 35 pieces of information

This is my map of understanding which is exploring different pathways stemming from the question of my essay. I have looked into themes of social media, technology addiction, the value or digital work as oppose to hand crafted, the freelancing lifestyle and isolation. I will continue my research before deciding which pathway I am going to take in order to produce my final visual diagram. 

5 Quotes

‘PhotoShop has certainly not replaced illustrators altogether (and many fine illustrators employ PhotoShop as a tool), but this tool is far more threatening than any previous technological development in the history of illustration’ - Steve Heller, 2003

'It is not uncommon to witness a raw visual mix of the digital, the analogue, the traditional, the photographic and the stencilled, as well as hand-drawn and painted marks within the images of contemporary illustrators.' - Lawrence Zeegen, 2012

‘Computers are to design as microwaves are to cooking.’ - Milton Glaser

‘Good design is good business.’ - Thomas Watson Jr

'Nothing stays still in this constant changing industry. It is fickle and one minute you can be hot next you are yesterdays news.’ - John Holcroft, 2013

5 Statistics/ facts

71% of internet users have a Facebook account.

24% of the creative workforce in the UK are freelancers. 

Etsy is launched in 2005 which allowed creatives to sell their work and buy supplies in a online, creative marketplace.

14 minutes is the global average amount of time people spend on Facebook each day. 

Shutterstock claims that between 2011 and 2012, there has been a 134% growth in apps (buttons and icon design), a 60% growth in packaging (illustrated labels), and a staggering 525% increase in infographics.

5 Significant moments in history

Ink Jet Printing Technology was created - 1976

First computer generated film title sequence (Superman) - 1978

The first handheld mobile phone becomes commercially available - 1983

San Fransisco MOMA launches ‘Playstation 2 010101 - Art in Technological Times’ exhibition - 2000

Adobe Creative Suite is launched - 2003

5 People of note

Thomas and John Knoll - developers of the regional Photoshop ‘ImagePro.'

Mark Zuckerberg - co-founder of Facebook, a key figure of the social media revolution. 

Tim Berners-Lee - introduced the world wide web.

Steve Jobbs - co-founder of Apple.

Steve Wilhite - inventor of the GIF (graphics interchange format).

5 Images/ photos/ maps/ drawings/ charts

 5 Inventions/ objects/ garments/ artefacts

The internet

Adobe Creative Suite

Wacom tablet and Cintiq

Smartphones

3D printer

5 Locations/ environments/ countries

London - the hub of creative freelancing in the UK 


Cupertino, California, USA - Apple Headquarters

Mountain View, California, USA - where Adobe Systems was founded

Home studio environment

The middle of nowhere - the internet can reach everyone.