Naomi Klein - No Logo (2)

Chapter Twelve: Culture Jamming

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• Speaking of newer generations in this way implies that we are immune to the techniques advertising uses because we have been brought up with it all our lives. 

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• They want specific groups of people to be a part of certain campaigns because it shows inclusivity and an awareness of current social issues. 

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• This tells us that the public did start to catch on to what advertisers were doing to sell products to them and to continue the battle to still keep the consumers on their side, they took to 'self-parody'. To do this, they must have been in a pretty sad state. 

Chapter Sixteen: A Tale of Three Logos

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• People start to question that gestures of brands that seem positive. It is only when you look back to their actual company ethics that you can see that they are allowing child factory workers to suffer for the benefit of children in the city. Consumers start to see through the process and choose to go with their own morals rather than the ones being sold to them. This is not always the case though.

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• Brand ambassadors and people on the promotion end of the brand often don't know/care/understand the full story of the brand. 
• Michael Jordan in this case says that its not his job to 'play politics' - does this draw a parallel to the practice of an illustrator who is only brought into the frame at this point in the journey as well. If they are given a brief for an advertising campaign or similar, is it their responsibility to 'play politics'?

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• The system doesn't always seem to work both ways, as when Nike is faced with questions about sweatshops, its claims that they are 'not political activists', they are 'a footwear manufacturer'. This is because this is what suits at the time to get out of trouble. However, when the sales are in their favour, they are more than happy to claim to be all about the meaning of sport rather than the makers and sellers of trainers. 

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• "Don't look at us, we just make shoes" pretty much sums up the lack of backbone these brands have. To quickly throw away everything they have campaigned for to hide behind their products shows that the brand image was just a gimmick. If they truly believed that this is what the brand stood for, there would have been no sweatshop scandal in the first place as it would not fit in with their morals.