Feedback from peer crit
Maybe choose an issue I don’t actually care about to satire the whole concept of social responsibility and trying to make a change to something you are passionate about - I am concerned I am not good at satire!
Consider it a realistic brief that I have been given and I have to pretend to care about it in order to make the work.
Research Proposal for Practical Response
Overarching Theme: Social Responsibility
Specific Subject: How a sense of social responsibility is used as a gimmick to sell products in consumer culture.
Products: A set of prints or series of imagery to be applied onto products.
Proposed outcomes: A range of products that are commercially viable for the mass market.
Media and processes: Analogue processes to give a sense of personality and trust but combined with digital reproduction processes to show the process of making something commercial.
Questions
Is there an issue I don’t know about yet that I can use to base my project on with no pre-existing thoughts on the topic?
Could I choose a social issue I don’t have much interest in and use this to clearly show how people can use social issues they don’t really care about to make money?
What processes do I want to use and how can I link these into my project?
Questions raised about my brief…
How many images do I intend to produce?
At the moment I don’t really know because I don’t exactly know what these images are going to be like and how long they are going to take to produce. At the moment I am thinking around ten designs would be s good number. However, as my intentions are to apply these to products, I may choose between four and six images to take through to this because if I am exploring how they can be applied to products I think I will end up with too many end outcomes for the product range to look professional and concise. I will need to be selective at this point.
What the of home products do I want to apply my images to?
It is really important that I narrow down my topic soon and choose an issue that will supply me with some subject matter to work with, I think when I have decided on this information I will be able to choose specific products that are appropriate for the subject. For example, I have been thinking back to my book project from first year where I worked with the issue of human trafficking in the tea trade. If I had used this imagery to apply to products I would have focussed on the kitchen and products relating to tea specifically.
What specific techniques do I want to use within analogue and digital media?
I do want to explore screen print this year and I think exploring the idea of analogue media maybe appearing more trustworthy to consumers is interesting. I wouldn’t want this to take over my whole project but I do want to look at the different ways of applying imagery to products and analysing which comes across as the most genuine. When it comes to the initial image making though, I will be sticking to analogue media and exploring different processes and tools.
Digitally, I do want to develop my Photoshop skills especially when editing my analogue imagery to retain the authenticity of the handmade process. I also want to improve my pattern making skills which will come after my images have been made and I am looking at applying them onto products. I also want to become more proficient in making professional looking mockups, I would like to photograph my own set ups this year that I can apply my images to instead of relying on online versions.
A question to myself...
What issues am I interested in that also has relating imagery that I would want to work with?
Healthy diet - fruit and vegetables, natural foods.
Sweatshops/young factory workers - literally relates to the idea that people care more about products than people.
The environment - natural forms, land, animals
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