Revised Practical Brief

BA (Hons) Illustration - Level 06

OUIL601 Context of Practice

Practical Brief

Brief Title

Commodification of Social Issues 

Brief

Produce a body of imagery to raise awareness of the social issue of dementia. The imagery needs to be on trend with a vintage style influence and appeal to an adult audience aged 18-35. The imagery must be appropriate for digital application onto products which can be found in the home or used as part of everyday rituals. 

Product

A set of images appropriate for digital application onto products. 
Include colour variations and proposals for pattern as well as spot images. 

Audience 

Young adults (18-35) who follow the vintage trend.

Any gender. The range of products and colours will mean some products are more appropriate for either males or females but the range overall should be unisex. 

Additional Information/Considerations

Images must not be offensive or unacceptable to be viewed by anyone outside of the proposed audience as they will be viewed by a much wider audience than the specified age range.

Mandatory Requirements 

A set of at least three spot images than can be applied onto a range of products. 

Deliverables

Either a book or boards displaying digital mockups of the proposed product range in context. 
Presentation boards showing the conceptual and practical development of the project.